By facilitating a naming brainstorming meeting, I helped the team to develop the new name for this incredible group of counselors, Path Forward Counseling. We identified the brand core, positioning, and persona during this initial meeting.
Path Forward helps you find a way toward a life that matters most, feel more secure, experience fulfillment and connection in relationships, and live with purpose, vitality and conviction.
The dragonfly represents transformation while the circle around it represents a compass to help you make sense of the sense you make, to help you achieve your highest behavior potential. The blue represents the water the dragonfly is launching from to fly into the sunny sky. The purple typeface is warm and inviting but confident.